Elite Performance Privacy Policy

Effective Date: 7/21/2025

 

Elite Performance (“we,” “us,” or “our”), is committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you join our wellness club, use our website (https://www.elitefitnessplus.com), or visit our facility at 5308 Derry Ave Unit P, Agoura Hills, CA 91301.

 

1. Information We Collect

Identity & Contact Information: Name, address, email, and phone number.

Payment Information: Credit or debit card data, securely handled by third-party processors.

Health & Fitness Data: Health history, goals, and progress you provide to us.

Internet Activity: IP address, device data, and website interactions.

Information from Minors: With parental or legal guardian consent.

Geolocation: Based on general IP address location.

Sensitive Personal Information: Health data used solely for service delivery.

 

2. How We Collect Information

Online forms, sign-ups, and surveys

Manual input during in-person visits

Communication via email, phone, or SMS

Cookies and website tracking technologies

 

3. Use of Information

We use your information to:

Manage memberships and services

Create personalized fitness plans

Send updates, promotions, and reminders

Improve our website and customer experience

Comply with legal obligations

We do not use your sensitive personal data beyond necessary club services or for profiling.

 

4. SMS/Text Messaging

By submitting your phone number, you agree to receive text messages (automated and non-automated) from Elite Performance regarding your membership, appointments, promotions, and important updates. Message frequency may vary. Standard message and data rates may apply.

SMS Consent: Consent is not a condition of purchase. You may opt out at any time by replying "STOP". For help, reply "HELP" or email us at info@eliteperformance.health.

Messages may be delivered via secure platforms like GoHighLevel and its SMS service providers.

 

5. Sharing Your Information

We do not sell your personal data. We may share it with:

CRM & Communications Platforms: Such as GoHighLevel

Payment Processors: For secure payment transactions

Analytics Providers: To measure site traffic and engagement

Legal Entities: To meet regulatory requirements

This is for club purposes and use only.

We do not knowingly sell or share data of individuals under 16.

 

6. Children’s Privacy

We collect and use minor data only with parental or legal guardian consent, strictly to provide wellness services. To report concerns, please contact us.

 

7. Data Storage and Security

All data is stored securely using GoHighLevel and related services. We implement technical, administrative, and physical safeguards to protect your information.

 

8. Your Rights and Choices

You may:

Request access to your personal data

Correct inaccurate or incomplete information

Request data deletion (when legally allowed)

Opt out of marketing emails or texts

To make a request, email: info@eliteperformance.health

 

9. Data Retention

We retain data as long as necessary to deliver services, comply with the law, resolve disputes, or enforce agreements. Duration varies by data type.

We retain each category of personal information described above only as long as necessary to fulfill these purposes or as required by law.

 

10. Cookies and Tracking Technologies

We use cookies and tracking tools (like Google Analytics) to enhance website performance and understand usage. You can manage cookie settings through your browser.

Do Not Track: Our website does not respond to Do Not Track signals at this time.

 

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

Request information about categories or specific data we collect

Request deletion or correction of your personal information

Opt out of sale or sharing of personal information

Limit use of sensitive personal information

File an appeal if your request is denied.

Categories of Personal Data Collected (Last 12 Months): Identifiers (name, email, phone), Commercial info (services used), Internet activity (site use data), Geolocation (via IP), Health/Fitness data, Sensitive info (used only for services)

 

Sources of Personal Information: Forms and communications, Website analytics, CRM and payment processors

 

We Do Not: Sell your personal data, Knowingly collect data from minors under 16, Use sensitive data for cross-context behavioral advertising

 

Exercising Your Rights

To exercise your rights, you may:

Email: info@eliteperformance.health

Mail: 5308 Derry Ave Unit P, Agoura Hills, CA 91301

Website: https://www.elitefitnessplus.com

You may designate an authorized agent to submit a request on your behalf. We may verify your identity before processing your request. Appeals may be submitted via email with “Privacy Request Appeal” in the subject line.

Opt-Out Link

To opt out of the sale or sharing of your personal information, please either email us at info@eliteperformance.health or use the “Do Not Sell or Share My Personal Information” link prominently displayed in the footer of our website.

Global Privacy Control (GPC)

At this time, our website does not respond to Global Privacy Control (GPC) signals. We continue to monitor developments in privacy technologies and will update this policy accordingly.

 

12. Notice at Collection (Web Forms)

By submitting your information on our website, you agree to the collection and use of your information as described in this Privacy Policy. A link to this policy will be provided on all major data collection forms.

 

13. Changes to This Privacy Policy

We may update this policy from time to time. The “Effective Date” above reflects the most recent revision. We will notify you via email or our website if significant changes occur.

 

14. Contact Us

If you have questions about this policy or your privacy rights, contact us:
Email: info@eliteperformance.health
Mail: 5308 Derry Ave Unit P, Agoura Hills, CA 91301
Website: https://www.elitefitnessplus.com

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To Unsubscribe from Elite Performance Communications

We’d be sorry to see you go. You can choose to stop receiving marketing emails and SMS messages from Elite Performance at any time.

To unsubscribe, please:

Email us directly at info@eliteperformance.health with "Unsubscribe Request" in the subject line.

You can also reply STOP  to you receive from us to opt out of text communications.